Client Success – Real Estate

PROJECT GOALS

  • Identify customers who are in-market for buying or selling a house
  • Run retargeting campaigns for the audience

PROJECT SCOPE

  • National, with focus on real estate listings for all states and cities

STRATEGY

  • Position the brand as a thought leader in real estate industry
  • Convert the leads into customers

TACTICAL SPECIFICS

  • Keyword portfolio based on GA data and competitive analysis
  • Compelling content around the keywords
  • Unique ideas for brand awareness

KEY METRICS

  • Number of identified in-market consumers

PROJECT STATUS / RESULTS

  • Increase in website conversions

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