Client Success – Beauty

PROJECT GOALS

  • Acquire new high value customers, without unwanted promotional spend on existing ones
  • Achieve Return on Marketing Investment of 3X or greater
  • Acquire more website traffic

PROJECT SCOPE

  • Local, with targeted distribution limited to regions served by client

STRATEGY

  • Targeting females from age 25-60 as a target audience

TACTICAL SPECIFICS

  • Special offers & discounts to customers with 20% on most of the services
  • Social media marketing campaigns
  • Created “contact us” and “make an appointment” forms and implemented conversion tracking
  • Unique and enticing content on the website
  • Consumer targeted distribution (tailored to available marketing budget)
  • Fixed the on-page optimization issues

KEY METRICS

  • Return on Marketing Investment: >3X
  • Number of newly acquired consumers redeeming targeted offers

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