Tag Archive: Location-based Marketing

Location Based Marketing

Is Location-Based Marketing the Next Big Thing?

by Reviewkeg Staff Writer | May 25, 2017

With more number of people using smartphones in their day to day life, it has become an opportunity for marketers to target customers on the basis of their geographical location. Such an opportunity gave rise to location-based marketing. As the name implies, “location-based marketing is the kind of marketing done using mobile phones where information in the form of media content or messages is delivered to the user on the basis of his geographical location.” Having said that, location-based marketing is a perfect choice of marketing for those businesses who wants to target their customers within a specific radius of... Read More

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